Lehr- und Forschungsgebiet Internationale Wirtschaftsbeziehungen (IW) The expansion of companies into foreign markets continues. This is particularly true in the automotive industry. As companies enter foreign markets in various modes and allocate different functions of their value creation abroad, they create complex global company networks.
This course gives insights into the international strategies of automotive companies, analyses the internal and external effects of these internationalization approaches as well as the challenges linked to the management of automotive business in a highly competitive environment. The discussion of theoretical findings goes along with various case studies from leading car manufacturers and suppliers.
Lehr- und Forschungsgebiet Internationale Wirtschaftsbeziehungen (IW), Germany