School of International Development, University of East Anglia (DEV) The increasing use of cash transfers and market-based strategies in response to food insecurity requires high market analysis skills to optimise the effectiveness and efficiency of food assistance interventions. Interventions to contrast conditions of food insecurity make increasingly use of cash distributions and, more in general, of market-based strategies, in addition to the traditional strategies based on commodity handout. This strategic shift is based on the consideration that markets are key elements of peoples’ livelihoods in all contexts, both in normal conditions and in the immediate aftermath of a disaster, as long as conditions allow markets to function properly. Therefore, it has become increasingly important to incorporate market analysis in all phases of the project cycle, and in particular with reference to needs assessment, project design, M&E. This study proposes and applies a few tools to assess the feasibility of cash transfers and support the selection of intervention strategy in response to conditions of food insecurity.