• EADI / Events / Forthcoming events / EADI Masterclass / Social Media and Development

How to benefit from web2.0 and social-networking technologies?

Special training on tools and strategies

Dates: 27 - 28 May 2010

Location: Bonn

Venue: EADI Secretariat

Online social networks and Web 2.0 tools are changing the way people communicate and work. These technologies are creating considerable benefits for organisations. This special EADI Masterclass will deal with the opportunities and challenges for organisations. Places are limited.

Target Group

The workshop is aimed at professionals working in different areas (e.g. education, research managers, knowledge management, information management, communication, public affairs etc.). Typical participants will be working for governmental or non-governmental development agencies, think tanks, umbrella organizations, and consultancy firms.

Lecturer:

Caitlin Bentley - Most recently, Caitlin Bentley has been working as a knowledge officer and social media strategist at a Canadian international cooperation agency. In her career, she has worked with over 20 civil society organizations in several African countries on a range of technology capacity building projects, and specializes in online collaboration research and technology project implementations in developing countries. Caitlin completed a Master in Educational Technology last year, focusing on social computing topics and practical applications of online collaboration tools and strategies.

Workshop Outline

Before the workshop, you will have the opportunity to fill out a short online survey, so that we can tailor the workshop exactly to your needs. Over the course of the two-day workshop, we will bring you up to speed on all of the latest social media technologies and practice, highlight interesting case studies and research to share how others have gained success, and we will put our heads together to experiment with social media tools.

How do organizations benefit from web2.0 Social Media?

Sessions include:

Day 1 (09:30 - 16:30)

Introductions, Explanation of the Workshop Format

• Brief introductions
• Results of the survey
• Workshop overview and objectives

Work Better: Searching, Retrieving, Storing, and Sharing Information

• Ernie's email addiction
• Tools to create an online ecosystem:
• Blogs
• Wikis
• Social Bookmarking/Annotation
• RSS Feed

Raising your Organisation's Profile

• The "we need to" syndrome (i.e. we need to have a blog, we need to be on Facebook)
• Tools to create narratives, build communities and expand reach
  • Facebook
  • Blogs
  • Twitter/Identi.ca
  • Photos: Flickr/Picasa
  • Video: YouTube/Vimeo, etc.
  • Podcasts
• What is engagement/how to engage constituents using these tools

Lab - Day 1

• Pick one of the programme areas to work on
• Scaffolded group discussion questions to frame problem contexts.
• Selecting appropriate tools to address problem contexts.

Day 2 (09:30 - 16:30)

Collaborating and Networking

• Tools for co-construction, project management, research, locating expertise and networking
• Wikis
• Google Docs
• Google Sites
• Synchonous tools (whiteboards, Google Wave, web conferencing)
• Social networks: Nings, Facebook, LinkedIn
• How social media supports knowledge programmes within organisations

Bringing it All Together: Gathering Results from the Field, Sharing with the Right People, and Capitalizing on Opportunities

• Working in developing countries
  • SMS/Mobile technologies (i.e. Frontline SMS)
  • Other offline tools
• Cognitive apprenticeship
• Picking the right people and feeding/sustaining motivation

Lab - Day 2

• Continuation of group work

Review, Reflection and Resources

• Brief review of the major themes behind the use of social media in organisational work (i.e. these are tools that respond easily and flexibly to varying needs as they arise, they support lifelong learning, collaboration and communication while simultaneously raising the organisation's profile, and etc.)
• What will you do when you get back to work on Monday?

The language of the workshop is English.

Participants will receive:

• Access to wiki with publications and training session documentation
• Certificate of participation provided by EADI

Register online (Number of participants is limited) 

Participation fee is 650 EUR. There is a special discount of 100 EUR for EADI members and partners and also for students with valid student ID. Lunch and refreshments are included. Please be aware that EADI does not offer any funding.

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