• EADI / Events / Forthcoming events / EADI Masterclass / Events 2011 / Social Media

The Use of Social Media and Web2.0 in Corporate Communications

Dates: 12 - 13 May 2011

Location: Bonn

Venue: EADI Secretariat

Over the past few years, online social media, web2.0 applications and social networks have been fundamentally changing the way people interact, communicate and work online. These technologies are also creating considerable benefits for organisations, providing new channels and opportunities to communicate with staff and reach out and engage audiences.

Early adopters have encountered both successes and failures in developing strategies that incorporate social media into their work processes. Based on our learning from such early experience, this EADI Masterclass will focus on the opportunities and challenges for organisations in using these media strategically while providing opportunities for participants to learn and exchange practical lessons.  

The aim of the course is to reach beyond the technology and enable participants to confidently engage with audiences online. Over the course of the two-day workshop, we will alternate presentations, practical hands on sessions and group assignments. As well as providing opportunities for participants to update their skills and knowledge of newer social media applications, the course uses case studies to explore different approaches and examples of good practice.  

Before the workshop, we will start a dialogue with participants to assess levels of experience with social media and to define the expectations from the workshop so that it can be tailored to their needs.

Trainer
Pier Andrea Pirani has been working in information, knowledge sharing and communications for development since 2004 and is now co-director of Euforic Services Ltd. Pier started working and experimenting with Web 2.0, social media and collaborative tools in 2005. Since then, Pier been holding several training sessions and  supported users in the implementation of new web tools into their daily work. He provides advisory services on the use of Web 2.0 for knowledge sharing and collaboration within and among organisations. Further, he has been responsible for social reporting activities at several international meetings and events, using social media to communicate and publish multimedia content.

Target Group
This course is designed for individuals and teams who have already experimented with or used social media and who want to scale up their use of these tools. It will also include individuals and teams who are not web specialists but who want to extend their use of social media into areas such as research and policy communications; collaborative working; publications, network and partnership relations and event management - bringing together participants, social reporting and documentation.

Workshop objectives

• Introduce key characteristics of the social web, its role and potential added value
• Support participants to master the use of social media tools for listening, connecting, contributing, communicating, collaborating and building communities
• Demonstrate how to work more efficiently and consistently by connecting different social media platforms and networks
• Evaluate appropriate social media tools for different organizational contexts, specific activities or business goals
• Support participants to develop a social media strategy and implementation plan that includes appropriate success indicators 

Programme

Day 1, 09:30-16:30

9:30-10:00

• Introduction
• Workshop outline and objectives
• Finalization of the agenda

10:00 - 11:15 [Session 1]

• Being online today
• Tools and uses of social media
• Cases and examples

11:45 - 13:00 [Session 2]

• Technical lab 1
• Setting up your social media management center
• Connecting your social media platforms and networks

14:00-15:15 [Session 3]

• Technical lab 2
• Working with rich media content

15:30-16:30 [Session 4]

• Monitoring your Social Media Performance - Measuring and tracking conversations online
• What are people saying about you?
• Analytics and stats tools

 

Day 2, 09:30 - 16:30

9:30 - 10:45 [Session 5]

• Recap Day 1
• Building a social media strategy
• How these tools can help you to achieve your knowledge sharing goals. Develop your strategy
• Scenarios exercise and formation of thinklabs

11:15 - 12:30 [Session 6]

• Thinklabs group work

13:30 - 14:45 [Session 7]

• Thinklabs group work continued

15:00 - 16:00 [Session 8]

• Group feedback and plenary discussion

16:00 - 16:30

• Workshop evaluation and closing

The language of the workshop is English.

Participants will receive:

• Access to a wiki with publications and training session documents
• Certificate of participation provided by EADI

 

Terms and conditions:We reserve the right to cancel any class with insufficient registration, in which case, the tuition fee will be refunded.

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