• EADI / Events / Forthcoming events / EADI Masterclass / Events 2011 / Social Media December

Information, Knowledge Sharing, Communication: Putting Social Media to Work

Dates: 1 - 2 December 2011

Location: Kaiser-Friedrich-Strasse 13, Bonn

Venue: EADI Secretariat

After the success of previous sessions and the positive feedback received from participants, the European Association of Development Research and Training Institutes (EADI) and Euforic Services organise a new workshop: "Information, Knowledge and Communication - Putting social media to work".

We intend to provide information and communication professionals in the development community with an up-to-date overview of possibilities and advantages that social media offers for their work. Some of the buzzwords include "social bookmarking", "RSS", "wikis", "blogs", "Googling", "microblogging", "social networking" - all are free to use and they provide numerous flexible solutions to the challenges we face. Besides, we aim to look at how to connect and integrate these tools into daily business processes across the whole organisation for communication, knowledge sharing and campaigning.

We will combine presentations from people who use web 2.0 in their everyday work, with intensive guided hands-on training. Participants will learn the skills to use cutting-edge social media tools, to combine them into useful information, knowledge sharing and communication systems.

Before the workshop, we will start a dialogue with participants to assess levels of experience with social media and to define the expectations from the workshop so that it can be tailored to their needs.

Workshop objectives

• Learn the key elements and characteristics of the social web and social media
• Gain confidence in the use of different social media tools to listen, communicate, engage different audiences, collaborate and share knowledge
• Integrate different online spaces and make content travel on the social web
• Publish multimedia content
• Understand the basics of social media monitoring and evaluation

Target Group
This course is designed for individuals and teams who are new to the tools, as well as currently exploring these tools and who want to extend their use. It will also include "second wave" adopters, individuals and teams who are not web specialists but who want to extend their use of web 2.0 approaches into areas such as research and policy communications; collaborative working; publications, network and partnership relations and event management -bringing together participants, social reporting and documentation.

Trainer
Pier Andrea Pirani has been working in information, knowledge sharing and communications for development since 2004 and is co-director of Euforic Services Ltd. As a skilled trainer and facilitator, Pier started working and experimenting with web 2.0, social media and collaborative tools in 2005. Since then, Pier been been responsible for designing and facilitating awareness and training sessions and for supporting teams and individuals in the implementation of new web tools into their daily work. He provides advisory services on the use of web 2.0 for knowledge sharing and collaboration within and among organisations. He has also been responsible for social reporting activities at several international meetings and events, using social media to communicate and publish multimedia content.

Programme

Day 1  09:00 - 17:00

09:00 - 09:45

• Introductions and participants expectations
• Workshop outline and objectives
• Finalization of the agenda

9:45 - 10:30  Session 1 - The social web

• New ways to work with the new web
• Tools and uses of social media
• Cases and examples

10:30 - 11:00  Tea/Coffee

11:00 - 12:30  Session 2 / Technic al lab 1 - Working with feeds to access content

• Showing a new view on web content: RSS 101
• Setting up your "listening" station
• Finding feeds

12:30 - 13:30  Lunch

13:30 - 15:00  Session 3 / Technical lab 2 - Managing your online information

• Tagging and tag clouds
• Social bookmarking for collaborative research and knowledge sharing

15:00 - 15:30  Tea/coffee

15:30 - 17:00  Session 4 / Technical lab 3 - Creating content and communicating

• Setting up your "home base"
• Creating blogs with different services (Wordpress, Blogger)
• Publishing stories
• Microblogging

Day 2  09:00 - 16:30

09:00 - 09:15

• Recap Day 1
• Overview day 2 and pending issues

09:15 - 10:30  Session 5 - Tools and spaces for conversation

• Online social and sharing networks
• Engaging and converse with your audience

10:30 - 11:00  Tea/Coffee

11:00 - 12:30  Session 6 - Online collaboration in teams and groups

• Using wikis for communication and knowledge sharing
• Enhancing team work with Google apps
• Other online collaborative tools

12:30 - 13:30  Lunch

13:30 - 15:00  Session 7 / Technical lab 4 - Working with multimedia content

• Video and audio editing
• Introduction to pod casting

15:00 - 15:30  Tea/Coffee

15:30 - 16:00  Session 8 - Monitoring your social media performance

• Measuring and tracking conversations online
• What are people saying about you?
• Analytics and stats tools

16:00 - 16:30  Summing up

• Round table - How will YOU use the 'new' web?
• Workshop evaluation, certificates

The language of the workshop is English.

Participants will leave the workshop armed with lots of ideas and tools they will be able to put to immediate use.

Participants will receive

• Access to wiki with publications and training session documentation
• Certificate of participation provided by EADI

Terms and conditions:We reserve the right to cancel any class with insufficient registration, in which case, the tuition fee will be refunded.

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